Tips

In today’s competitive landscape, suppliers of capital equipment and machinery must do more than respond to public tenders or chase cold, unqualified leads. The most successful marketing teams we interact with here at Protel are those who support sales by staying ahead of the curve – proactively identifying where capex is happening and aligning their Continue reading

As we move into the second half of 2025, capital equipment and machinery suppliers are facing a familiar but critical moment: the mid-year checkpoint. Whether you’re in the early stages of your financial year or fast approaching its close, H2 is the window to realign capex strategy, sales efforts and act with focus. Markets are Continue reading

In the competitive world of capital equipment sales, timing is everything. Many high-value projects are scoped and budgeted long before tenders go public. Suppliers who find capex projects early have a significant advantage, from influencing specifications to building early relationships with key decision-makers in areas such as procurement or project engineering. Why Early Visibility Matters Continue reading

In April 2025, the UK government will implement significant changes to employer National Insurance Contributions (NICs), impacting the cost of employing staff, including business development professionals. These changes present an opportunity to reassess traditional hiring practices and consider potentially much more cost-effective solutions, such as subscribing to a capital expenditure (capex) project business development tool. Continue reading

Moving into the new calendar year of 2025, suppliers of capital equipment and machinery are at a crucial juncture. For many, January marks the start of their new financial year, while others are preparing for their financial year-end in March. Regardless of where you stand, the beginning of a calendar year is an ideal time Continue reading

In times of economic uncertainty, the instinct for many businesses is to tighten the purse strings and wait for the storm to pass. For suppliers of capital equipment and machinery, however, this approach can be a missed opportunity. While others retreat, those who invest in capex project business development gain the advantage of visibility, relationships, Continue reading

As the financial year for some of our clients reaches its midpoint, it’s an opportune time for suppliers of capital equipment and machinery to review and adjust their commercial strategies. The dynamic nature of the industry necessitates a proactive approach to stay competitive and drive growth. This article delves into the importance of a mid-year Continue reading

When targeting capital expenditure (capex) projects, those supplying capital equipment and machinery often experience tough market conditions that can be turbulent and unpredictable. Economic downturns, shifts in industry trends, and global uncertainties can all create challenges for suppliers seeking to maintain or grow their sales pipelines – 2024 and beyond are no exception. However, in Continue reading