In the competitive world of capital equipment sales, timing is everything. Many high-value projects are scoped and budgeted long before tenders go public. Suppliers who find capex projects early have a significant advantage, from influencing specifications to building early relationships with key decision-makers in areas such as procurement or project engineering.
Early project insight allows your business development or marketing staff to:
Not all suppliers need an early approach depending on their equipment type, but in our experience having early insight allows suppliers to best time their initial approach to build trust and partnerships with key decision makers prior to full commercial involvement.
Many companies rely on word-of-mouth, trade press, exhibitions or tender portals. These channels have their place as part of a commercial lead generation strategy, but can often be too late to meaningfully impact supplier selection decisions. Our project researchers monitor a range of diverse sources to produce relevant, accurate and timely capex project reports – they utilise their expertise to connect suppliers to the best opportunities for their product type and find capex projects early.
To replicate this internally can be cumbersome, expensive and not guaranteed to deliver sufficient return on investment. Whereas the 1200+ users of our MyProtel project database receive a steady stream of qualified project opportunities to target. They can then tailor their messaging and approach to the best contact to maximise their chances of commercial success.
Events and exhibitions can be a great source of ‘cold’ leads, which unlock the opportunities to build relationships with decision makers. Many of our users match this with our project database to score leads based on the investment horizon for these companies – greatly boosting the effectiveness of their commercial approach.
Request a live demo of MyProtel and see what capex is available in your sector and region.