H2 2025: Now Is the Time to Sharpen Your Commercial Capex Strategy
As we move into the second half of 2025, capital equipment and machinery suppliers are facing a familiar but critical moment: the mid-year checkpoint. Whether you’re in the early stages of your financial year or fast approaching its close, H2 is the window to realign capex strategy, sales efforts and act with focus.
Markets are shifting, budgets are being re-evaluated, and investment decisions are taking shape—particularly for capital-intensive projects (you can keep up to date with industry developments on our blog or forecast trends using tools such as CapexData).
For commercial leaders, now is the time to double down on strategic precision: targeted sales efforts, strategic lead qualification, and stronger visibility into rapidly moving project pipelines.
This is where Protel’s capital expenditure (capex) project bulletins become essential. Not just as a source of leads, but as a source of strategic advantage for planning and execution.
Why a Mid-Year Capex Strategy Review Matters in 2025
1. Refocus Resources on Procurement-Ready Opportunities
In uncertain or competitive environments, broad targeting wastes time and weakens impact. A mid-year review allows you to concentrate commercial effort where it matters most: on active, funded capex projects that align with your offering. Protel’s bulletins highlight those exact opportunities.
2. Reassess Goals Based on Market Reality
Plans set in Q1 may no longer reflect current buyer behaviour, project timelines, or procurement cycles. Reviewing progress at H1 helps reset your course, adjusting expectations and reallocating sales resources to more attractive sectors and regions.
3. Capitalize on H2 Procurement Momentum
From production expansion, sustainability drives, and value engineering, many industries ramp up procurement decisions in H2 to hit annual investment targets. With timely access to Protel’s verified project data, your team can engage early and build influence well ahead of tender or supplier selection.
Capex Strategy Moves to Drive H2 Growth
Short-Term Ideas (Q3 Execution)
- Requalify Your Pipeline: Use Protel’s latest bulletins to cross-check your current pipeline against updated project timelines, budgets, and decision-makers. Deprioritise stalled leads and pursue those actively moving forward.
- Quick-Turn Campaigns: Launch focused outreach campaigns around newly announced projects. These can be sector-specific (e.g. food, drink, pharmaceutical) or geography-targeted (regions showing increased capex activity e.g. France or the North-East of England).
- Strike While Buyers Are Budgeting: Many companies set their 2026 capex budgets in Q3. Be in the conversation now. Protel’s bulletins provide early intelligence so your team can reach key decision makers before RFQs are issued.
Long-Term Positioning (Q4 & Beyond)
- Build Account-Based Sales Plans: Use project data to identify strategic accounts with recurring or multi-phase investment plans. Develop personalized engagement strategies for each.
- Target Emerging Sectors: Review Protel’s macro trend data to understand which industries are expanding their capex. Align your product development, marketing, and partnerships accordingly. You can use our new CapexData tool to affordably and flexibly do this.
- Close with Confidence: H2 is often when deals get signed to meet year-end targets. Ensure your team has Protel’s up-to-date lead information to prioritize projects entering final procurement stages.
How Protel’s Capex Leads Help Your Capex Strategy Succeed in H2
With new projects reported and updated every month, Protel’s bulletins give your commercial team the edge:
- Real-Time Sales Intelligence – Be first to act on new project announcements and shifts in project timelines.
- Precision Targeting – Focus only on qualified leads with clear budgets, scopes and contacts.
- Strategic Visibility – Spot industry trends and capex cycles to shape longer-term strategic planning.
- Early Access to Buyers – Get ahead of formal procurement with early-stage project data and key decision maker details.
Final Thoughts: Make H2 Count
There’s still everything to play for in 2025. The second half of the year is rich with commercial potential – if you act strategically and decisively. Don’t let outdated assumptions or a scattergun approach slow your momentum.
Review your commercial strategy now. Reprioritize based on actionable project data and statistical capex insight. Equip your teams with the targeted sales intelligence that Protel’s capex project intelligence delivers.
The rest of the year starts today. Make every opportunity count!
Not yet using our capex intel to boost your commercial success? Get in touch now to see how we can help.